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What are banners and how do they work?

Banners are normally used to display an image promoting another site or offer to your customer.  A banner is essentially an image that is linked to a website address.  Banners can be set to display at only certain times of the day, days of the week or between certain days.  Banners also will keep track of the number of times they are displayed to a customer and the number of times they are clicked.  This can help you to determine if a banner is working or should be removed.

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